Do you need a website? YES. Do you need a blog? A NICE HAVE. Are you on Facebook? SHOULD BE. Do I need a Newsletter? ASK YOURSELF THE FOLLOWING QUESTIONS:
1. Who is your audience and how do they want their information delivered?
2. Can I measure success (or failure)? Can I get a sense of effectiveness?
3. Who “owns” the newsletter at the studio? If I’m not doing it, can I delegate and trust that quality and consistency will be a given?
On the one hand, we are all well aware of social media and its application to business. That is a recent phenomenon. On the other hand, newsletters have been around for 25 years and still provide an effective format for marketing.
When it comes down to it, I think it is important to know what marketing tool(s) is going to work best for you and your studio’s personality. If you like to put together content and can work on a monthly or quarterly schedule — a newsletter may be a good format for you and your clients. If not, possibly a blog, but more likely Facebook makes the most sense.
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