Happy Friday. We’ve had a busy week here at PhotoOne and can assume that our clients have as well, given the number of conversations we’ve had with many of you this week. Here are some quick snippets of the various discussions that took place — hopefully they’ll be thought-provoking or provide an “aha” moment.
Workshops in the New Year
Gary Box, of Box Portrait Gallery, and Tony Cooper, of TLC Photography, called this week to give us an update on their upcoming 2010 Workshops. As part of their presentations they will include PhotoOne and how they use our studio management software to leverage their workflow. We will be sending along promotional materials, demo cds, and a special offering for the events. If you are planning an event at your studio in 2010 and it includes PhotoOne, let us know now so we can get you on the calendar and send you marketing and promotional materials.
New Business Development
Kay Eskridge emailed this week to bounce a couple of ideas off of PhotoOne. She is busy building a new business and brand called Learn.Grow.Succeed – Education for Professional Photographers. Kay is developing “Best Practices” around the photography business and will share it as part of her webinars and speaking engagements.
If you happened to miss it, PhotoOne was a guest blogger on Skip Cohen’s MEI blog this week. The topic was SEO and how you might use certain tools to improve your standing with Google and the other search engines.
PhotoOne Development Suggestions
Wendy Rouleau added a great comment this week on our blog.
Thanks for your input…it is a great feature! For those of us “old timers” with P1, I am really wanting a way to import data that has been corrected. For example, I have over 13000 clients in P1. Once a year, we clean up our list and run it thru the NCOA system. This basically “fixes” all the addresses of those that have moved…it is great! My problem is getting this corrected info back into P1…we manually enter it. This past time we had over 700 changes! There has to be a better way!
Thanks for the great comment and we will get on it!
We also had a call from Dan Rother this week and he was looking for a finer parsing between his PhotoOne calendar(s) and his SmartPhone. Another great comment and we will get on it!
Six-Degrees of Seperation
I thought this was a funny coincidence. A friend of mine in Southern California sent me the following email yesterday. She knows that I’m in the photography software business and knew I would be interested in the fact that she received a promotional email from a photographer and took action.
” . . . literally, I wasn’t thinking about getting pics of the kids at all and it hadn’t even crossed my mind but I just got an email promotion. The promotion was for a discounted session and attractive pricing for any order from a studio that did my oldest daughter’s graduation pictures. Since I haven’t gotten a pic of all of them in about 4 yrs, I picked up the phone immediately when I opened it and made an appointment for when everyone is home for Thanksgiving . . .”
It turns out this Southern California photographer is a client of PhotoOne. Late yesterday afternoon, the connecting of the dots made me smile. Enjoy the weekend.
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